Isfahan—the artistic heart of Iran—produces rugs of unrivalled finesse: silk‑inlaid wool, curvilinear Shah Abbas florals, and jewel‑tone palettes that shimmer under light. Workshops across Isfahan Province add their own signatures: Najafabad looms echo the city‑style elegance in finely drawn motifs, while Viss (also spelled Wiss or Vist) is celebrated for sturdier village pieces with bold geometric layouts. United by high‑quality materials and meticulous craftsmanship, carpets from greater Isfahan stand among the most coveted in the Persian repertoire.