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Heriz Rugs - Rug the Rock

Heriz Rugs

Heriz rugs, originating from the Heriz region in northwest Iran, northeast of Tabriz, are renowned for their exceptional durability and captivating designs. Crafted by skilled Azeri artisans on the slopes of Mount Sabalan, these rugs are a testament to centuries-old traditions and craftsmanship.

The remarkable resilience of Heriz rugs is attributed to the copper-rich water from Mount Sabalan consumed by local sheep, resulting in high-quality, robust wool.  

Heriz rugs are easily recognized by their bold geometric patterns and prominent central medallions. These traditional motifs are often woven from memory by master weavers, infusing each rug with personal artistry and cultural heritage. Nearby towns and villages such as Mehraban, Bakhshaish, Goravān and Karajeh produce similar rugs, each with distinct qualities associated with their specific village.

At Rug the Rock, we are proud to offer a curated selection of genuine Heriz rugs—including brand-new, vintage, and antique pieces—in various sizes to suit any space. Each rug in our collection is handpicked for its beauty, craftsmanship, and authenticity.

Browse our collection below and find the perfect Heriz rug to enrich your home.

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Curated by Rug the Rock

Genuine Handmade Persian Heriz Rugs!

The Heriz rug is one of Iran’s most cherished village-woven carpets, celebrated for its geometric designs and harmonious plant-based colors that captivate admirers worldwide. Each rug is meticulously handwoven using hand-spun wool and features approximately four knots per centimeter, employing the symmetrical Turkish knot technique—all crafted without the use of a hook.

Heriz, located near the road from Tabriz to the city of Ahar, boasts a rich history of carpet weaving and holds global recognition in the carpet market. Historically, it was a hub for weaving high-quality wool and silk carpets, with craftsmanship so exceptional that Heriz rugs were often mistaken for those woven in Tabriz. While silk rug production has ceased over time, the tradition of crafting exquisite woolen rugs continues, with each piece reflecting the individual artistry of the weaver.


Preserving a Fading Tradition


Heriz rugs have always been celebrated for their bold, well-proportioned designs and strong geometric shapes, reflecting the hardworking spirit and resilience of the people who create them. These rugs are not only visually stunning but also incredibly sturdy and warm—qualities essential in the cold climates where they originated.

Sadly, this rich tradition is fading. Authentic production of Heriz rugs has significantly decreased, and many weavers in Iran have left the profession. While replicas from countries like India or Pakistan have emerged, they often lack the authentic feel and cultural heritage of true Heriz rugs. These imitations may not last as long or gain value over time due to shortcuts in production and a lack of artistic value—the very essence that makes Persian rugs a valuable investment.


Our Commitment to Authenticity


At Rug the Rock, we are dedicated to sourcing authentic Persian Heriz rugs and offering them at reasonable prices. We strive to keep overhead costs low to ensure that owning a genuine Heriz rug is accessible. Each rug is carefully selected with a simple question in mind: “Would we love this in our own home?” If the answer is yes, we proceed. This ensures that we provide only the finest rugs that we truly believe in.


Explore Our Collection

 

Above are some of the Heriz rugs we have available. Take a look and let us know if you have any questions. We are here to help you find the perfect rug that resonates with your style and values.

FAQ

What are the characteristics of a Heriz rug?

Heriz rugs are easily recognized by their bold central medallions and striking geometric, tribal-inspired patterns. They often showcase rich shades of red, complemented by elaborate, detailed designs woven throughout. True Heriz rugs are crafted entirely from 100% wool, without using any synthetic fibers or blends. Authentic Heriz rugs are made in Iran.

What is the difference between Heriz and Serapi?

The term “Serapi” has no meaning in Persian and is only found in Western countries. It’s common for people to mix these two up since they originate from the same region. In the market, older Heriz rugs with fine weaves and bold designs are sometimes called Serapi.

Are Heriz rugs expensive?

High-quality rugs, such as authentic Persian Heriz rugs, are considered valuable investments due to their exceptional quality and artistic value. The price of a rug typically depends on factors like size, materials, craftsmanship, and origin—all of which contribute to its overall value. While there are imitations from countries like Pakistan or India at lower prices, they do not offer the same quality or investment value as genuine Heriz rugs.

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